Left, London 2012 Olympics logo by Wolff Olins. Right, Wenlock and Mandeville, the mascots for the London 2012 Olympic games by “creative” agency iris.
The visual identity for the London 2012 Olympics may be the worst ever for any Olympics. And I am afraid this speaks not too well for the design talents of the British. By the way, I am not the only one with these dirty thoughts. The visual design of the 2012 London Olympics is a scandal. Can you believe the British paid $650,000 for that awful dogshit logo!
Designer Stella McCartney (center) with her awful designs for the Great Britain team at the official unveiling. Would you dress up in your Paisley-pattern jammies on the day of your high-profile unveiling to the world?
