The strange and fun demographics of NPR listeners

National Public Radio (NPR) attracts its very own crowd.

If you follow @nprresearch on Twitter you are liable to find out some very odd things about the people who are NPR listeners.

  • 15% of its listeners view their cell phone as an extension of their personality.
  • They are 20% more likely than the average adult to buy Godiva chocolate.
  • Nearly 4 in 5 prefer classic and timeless fashion rather than trendy fashion.
  • They are 73% more likely than the average adult to view radio as the most trusted medium.
  • They are 20% more likely than U.S. adults to pay more for eco-friendly products.
  • They are 27% more likely than the average adult to own a bread-making machine.
  • A third of of them give to religious organizations.
  • They’re 108% more likely than the average adult to go to live theater.
  • They’re 42% more likely to drive a car with manual transmission.
  • They’re 78% more likely to get a massage.
  • They are nearly twice as likely as the average American adult to have made a speech.
  • They were twice as likely as the average American to go hiking.

 Story Source: JimRomenesko.

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