National Public Radio (NPR) attracts its very own crowd.
If you follow @nprresearch on Twitter you are liable to find out some very odd things about the people who are NPR listeners.
- 15% of its listeners view their cell phone as an extension of their personality.
- They are 20% more likely than the average adult to buy Godiva chocolate.
- Nearly 4 in 5 prefer classic and timeless fashion rather than trendy fashion.
- They are 73% more likely than the average adult to view radio as the most trusted medium.
- They are 20% more likely than U.S. adults to pay more for eco-friendly products.
- They are 27% more likely than the average adult to own a bread-making machine.
- A third of of them give to religious organizations.
- They’re 108% more likely than the average adult to go to live theater.
- They’re 42% more likely to drive a car with manual transmission.
- They’re 78% more likely to get a massage.
- They are nearly twice as likely as the average American adult to have made a speech.
- They were twice as likely as the average American to go hiking.
Story Source: JimRomenesko.